Sabre Corporation (NASDAQ: SABR), the leading software and technology company powering the global travel industry, today announced that Sabre and Google are developing an Artificial Intelligence (AI)-based technology platform, a first for the travel industry. This technology, known as Sabre Travel AITM, features next-generation Google AI technology and advanced machine learning capabilities, and will help our customers deliver relevant and personalized content quickly, adjust to the demands of today's traveler, and generate opportunities to increase revenue and profitability. The company is integrating Sabre Travel AITM into some of its existing portfolio products, with plans to bring them to market in early 2021.
"Sabre Travel AI is a revolutionary product. We are proud to work with Google to develop technologies that will seek to redefine the way travel companies do business, and apply these analytics-derived insights to repeatable and scalable operations. The development of Sabre Travel AI marks a milestone in our technology transformation and is an important step towards achieving our 2025 vision of personalized distribution," said Sundar Narasimhan, president of Sabre Labs. "With the creation of Sabre Travel AI, we are rebuilding our platform on cloud-native data technology, which can be integrated into Sabre's current product offerings and future Sabre products. We are combining Google's infrastructure, and its AI and machine learning capabilities, with our solid knowledge of the travel industry to create next-generation solutions that we believe are smarter, faster and more cost-effective - with Sabre Travel AI technology being the first of its kind in the travel industry."
Travel AI: Cutting-edge industry innovation using next-generation data intelligence and analytics
Sabre Travel AI will generate next-generation technology advancements that will enrich Sabre's products for travel sales, distribution and fulfillment. Specifically, Sabre Travel AI leverages Google Cloud AI solutions and machine learning tools that intuit, analyze and predict consumer behavior - supported by real-time search data and travel industry-specific intelligence.
This groundbreaking milestone is designed to enable airlines, agencies, corporations, hotel companies and other travel industry players to take their sales strategies and digital customer experience to the next level. By providing the right offer at the right time and across all relevant distribution channels, they will be able to offer greater personalization to travelers, which should lead to higher conversion rates and increased customer loyalty. Beyond retail, our customers will be able to drive distribution strategies across all channels with the same unified approach, and even deploy these travel AI solutions in airports or mobile device applications (apps) to better serve traveler needs. For more information about these capabilities, visit http://your.sabre.com/SabreTravelAI.
Going forward, we expect Sabre customers will be able to seamlessly integrate their own proprietary solutions with Sabre's new Travel AI to create true differentiation in the marketplace. Sabre Travel AI will provide access to advanced technology tools in the cloud that will help prepare and store data sets, augment them with customer-owned or third-party databases, test and learn quickly with experimentation schemes, develop and deploy proprietary machine learning models, understand how the models work, and quickly optimize and deploy new solutions in a scalable environment. Sabre Travel AI will help accelerate Sabre's digital transformation by continuing to develop key products and solutions focused on the current and future needs of its customers. Sabre also noted that its strategic allies, such as Google, will not have the right to access or use any information, either from the Company or its customers. The manner in which the data resides in the Google Cloud is managed by the Company.
Shaping the Future of Travel: Collaborating with Google Cloud to Accelerate Innovation
Developing an innovation framework to create the future of travel, Sabre and Google Cloud joined forces in January 2020 to jointly imagine, develop and implement capabilities that will advance the travel ecosystem. Sabre's Travel AI is a product of this framework and, over time, the Company plans to integrate its intelligent and scalable technology across the breadth of Sabre's omnichannel offering, distribution and issuance.
"Since the inception of our strategic relationship with Sabre, one of our goals has been to integrate the talent and technology of both companies to together create the future of travel," said Rob Enslin, president of Google Cloud. "Sabre Travel AI perfectly represents Google Cloud's strategic vision of building strong partnerships with thought leaders across industry verticals to leverage our innovative technologies to transform and create new industry milestones. Today's announcement is what we hope will be the first of many concepts generated through this partnership."
Sabre expands its capabilities by building on proven, foundational products such as dynamic availability and dynamic pricing for ancillaries, which already use machine learning models. Through its partnership with Google, Sabre plans to continue to innovate, using the new Sabre Travel AI powerhouse, and bring new retail capabilities to market beginning in early 2021.
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