Cuti talked to Franco Serra, MUS Communication Assistant about this new app where you can find your favorite local artists and also access to an international catalog with the most recognized labels worldwide.
How did the app come about?
MUS arises as a response to the low representation of national music on global platforms. International streaming apps do not reflect the musical reality of Uruguay, given the logic in their navigation and the proposals they generally introduce. Local artists have a very low participation and this reality negatively affects the potential of diffusion that this kind of tools have. Streaming music consumption is undoubtedly the new and established modality of listening to music, and the rich Uruguayan culture should also be favored.
Where to download MUS?
MUS is available for Android and iOS devices, and also has a webapp version(escuchar.mus.uy). To register, the person must enter escuchar.mus.uy, and create a user, either using Facebook, Twitter or Google+, or through an email. From there on, you must choose a payment method, and once this step is completed, you will be able to listen to all your favorite music in the webapp version or by downloading it from the digital stores of your mobile phone.
CUTI PROMO
As for payment methods, there are several promotions for users to get to know the app without paying for a certain period of time. For example, Antel customers can access a free month of national and international music, and those who pay with card, the same.
In addition to these there are several other promotions, such as the one we propose in this case for all CUTI members, with a free month. The process is very simple: through the web empresas.mus.uy/cuti the person requests a registration code, and then executes the process explained through escuchar.mus.uy, entering the code in the section of Abitab Prepaid Plans.
Musical variety
«MUS tienen un catálogo musical que supera las 14 millones de canciones. Dentro de ese número están todos los géneros musicales del mundo, desde los más populares a nivel global, como reggaeton, pop, rock y cumbia pop, hasta otros géneros más arraigados a nuestra cultura, como murga, candombe, tropical, rock nacional y folclore», comenta Serra.
MUS cuenta con materiales exclusivos del carnaval 2017, por ejemplo el álbum de Don Timoteo, la murga ganadora de la última edición. Además, lo último de Cayó la Cabra, Edú «Pitufo» Lombardo, Pablo «Pinocho» Routin, Emiliano y El Zurdo, Alejandro Balbis, entre otros tantos estrenos. Con respecto a los hits de verano, también todos estos contenidos forman parte del catálogo de MUS. Ya sea los hits de los artistas populares internacionales, como los grandes éxitos de las bandas uruguayas que más suenan en la actualidad.
From Uruguay to the rest of Latin America
«El problema que tienen los artistas locales lo tiene el resto de los artistas de la región», afirma Serra. Es por esto que MUS buscará iniciar operaciones en países latinoamericanos.
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