Marcelo Souccar, who previously organized the Health, Services and Legal segments of TOTVS, has just taken over the management of the International Market. The executive, who will have the challenge of strengthening the company's presence in the Americas, has a great experience in segmentation and products, which will contribute to the acceleration of this great objective.
The localization and segmentation of TOTVS systems, with emphasis on Construction and Projects, Agribusiness, Services, Manufacturing and Retail, are the company's main focus of external action. Tools such as fluig, TOTVS' productivity and collaboration platform, and TOTVS Smart Analytics powered by GoodData, also help complement the portfolio of offerings and accelerate the adoption of business solutions in Latin companies.
En la visión del ejecutivo, el desafiante escenario por el cual los países de América Latina están pasando, refuerza el valor agregado de TOTVS, acostumbrada a los altibajos de la economía. «Vemos un gran potencial de crecimiento en la región. Así que vamos a ampliar aún más nuestra atención en las áreas de Monterrey y Guadalajara, en México, y estamos siguiendo con buenos ojos los cambios que están sucediendo en Colombia y Argentina. Superamos diferentes momentos desde que entramos en el mercado internacional, y creemos en el crecimiento de América Latina en su conjunto», dijo Marcelo Souccar, Chief International Sales and Relationship Officer de TOTVS.
Para ello, TOTVS también busca aumentar su penetración con más canales y socios de negocios. «Con la idea de aprovechar la evolución de los mercados de las Américas y consolidar la estrategia de expansión, vamos a ayudar a nuestros canales a ser más profesionales y a buscar más empresas distribuidoras, que harán nuestro ecosistema de negocios aún más fuerte», comentó el ejecutivo.
Souccar joined the company seven years ago as senior manager of Solutions Strategy for the Legal segment. Two years later, he took charge of the Software and Services Alliances area, where he worked until he was promoted to director. In 2012, he went on to lead the product area in the international market, managing, including the TOTVS Development Center in Querétaro, Mexico, where all the adaptations of the company's products for Latin America are made. At the same time, he took charge of the Health, Services and Legal segments of TOTVS.
Graduated in Law from the Catholic University of São Paulo (PUC-SP), Souccar attended the MBA in Information Technology at the Management Institute Foundation (FIA), linked to the School of Economics and Administration (FEA) of the University of São Paulo (USP). In addition, he attended the Sloan Master Program in Management Sciences at Stanford Business School in the United States, where he graduated in June 2012.
Today TOTVS is present in 41 countries, including seven subsidiaries (Argentina, Mexico, Colombia, United States, Portugal and China) and five development centers (United States, Mexico, China and Taiwan). The international operations represent more than 500 employees, direct and indirect, and have an extensive network of distribution channels and franchises of its business solutions.
About TOTVS
Provider of business solutions for companies of all sizes, being the absolute leader in the medium-sized business market; it sells management software, productivity and collaboration platforms, hardware and consulting. With more than 50% of the SMB market share in Brazil, it is considered one of the most valuable brands, according to the Interbrand ranking. TOTVS is present in 41 countries with a turnover of more than R$ 2 billion. In Brazil, it has 15 subsidiaries, 52 franchises, 5 thousand distribution channels and 10 development centers. In the rest of the world, it has 7 subsidiaries, 5 development centers (United States, Mexico, China and Taiwan) and numerous distribution channels. For more information, access the website.
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