Special dates: strategy to take advantage of them in your ecommerce

14/03/19

In the face of relevant commercial days such as Cyber Monday or Black Friday, you should develop a working strategy to obtain the greatest possible benefit for your store. It is recommended to focus on the stage before, during and after the event.

Tiempo de lectura: < 1 minuto

Pre-event

Objective: To capture the interest of users by generating expectation and audiences.

Recognition of the need
Increased interest
Search for information

During the event

Objective: To have presence when users show interest, focusing on the message and the differential we offer.

Moment: "I want to buy".
Evaluation of alternatives
Purchase / decision

Post-event

Objective: Recovery of abandoned carts and capitalization of the audiences generated so far.

Opportunism
Engagement with new brands
Purchase / decision

Share