Desde diciembre la startup se está incubando en Ingenio. «El proyecto surge porque trabajamos juntos con Javier por dos años y con Eli como por 7 años en una empresa para Estados Unidos. Aquí utilizábamos una tecnología para recolectar datos en la web. Esa empresa cerró y se nos ocurrió la idea de utilizar ese conocimiento en un emprendimiento», comentó Nicolás Guffanti, CEO y cofundador de Mercurio junto a Javier Rinaldi y Eli Barnett.
The entrepreneurs came up with the idea of using this technology in a platform to control prices in the market.
Mercury is the god of the market in ancient Rome, and as their future clients would be companies that work there, this name suited them very well. In July of last year the company was born and in December they began to incubate in Ingenio.
The platform notifies the price variations of competitors in the market, assisting Business-to-Business Wholesalers to control their prices in the market on the one hand, and retailers by providing competitive information on the other hand.
The daily information on the variations of the competition allows customers to make better decisions in the management of your company to avoid further losses. As well as price management to achieve a better competitive strategy in the market against competitors.
There is no other company in Uruguay dedicated to what they offer. In the future, they imagine themselves consolidating as companies and crossing borders, conquering new clients in Argentina, Chile, USA, Europe. The platform is in English, so language is not a barrier.
Source: Portal elpais.com.uy
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